That’s a Good Problem.
We connect authors to the right crowd online.
Sizzle reel · 2026
Good ProblemLukas Kaiser and you
Today 9:41 AM
Lukas
We find the audience, broker the access and build the moment before the big marketing beat lands.
ok... so what changed?
The algorithm stopped rewarding followers. It rewards whatever performs.
proof?
Read 9:42 AM
10xTech start-up Neptune's content outperformed its channel's normal views
1B+Views from two Will Smith creator days at The Lighthouse❤️
15.4MViews for the Fanatics Super Bowl spot‼️
$10M+Revenue delivered to clients through brand partnerships in 2026
That's where we come in...
The Goods.
Recent work.
what do you actually do?
Glad you asked.
448KBel-Air IG followers
Bel-Air · Peacock
Bel-Air · Peacock
🌙 Night mode
send me the work
Recent case studies.
Legends we've worked with.
Lukas
Let's make your next launch a good problem to have.
so.. who's next 👀👀
Work
Selected case studies.
Capabilities
From always-on strategy to flooding the zone.
Clients
Who we've worked with.
About
We help conversation starters join the conversation.
Lukas
Good Problem is a creative strategy and social agency. We help companies across entertainment, publishing, technology, consumer brands and hospitality reach the right audience online.
Our approach is often described as digital PR. We connect brands and talent to the audiences they want through the creators, niche pages and platforms that already speak to them.
who's behind it?
Lukas KaiserFounder · Good Problem
Founder20+ years with Will Smith, Tom Cruise, Pharrell Williams, Alicia Keys, Jessica Chastain, Britney Spears and MrBeast. Former SVP Creative, Westbrook.
RecognitionCannes Lions, Clios and Webbys. AdWeek Top 50 Marketers. Work behind billions at the box office, two Academy Award wins and multiple NYT bestsellers.
StudioVenice, CA
AlsoNew York, NY
how do we work with you?
Ways to work with us.
3 / 6 / 12 monthsRetainerAlways-on social strategy, management and content.
Session-basedStrategy ConsultationA working session, or a session plus a strategy deck.
Per projectProduction & PostShort-form social, branded content and commercials.
CPM basisClip CampaignsGuaranteed views across vetted clip pages.
Success feeBrand PartnershipsBrand deals, sponsorships and financing from our network.
Contact